Media liability insurance for today’s content creators

As risk profiles for today’s content creators continue to change, here’s how an occurrence-based policy safeguards their creative endeavors.

Media & entertainment Article 3 min 19 Jul, 2023

In this digital age, content creators far and wide are flourishing across various platforms, from the likes of YouTube and Instagram to personal forums and a host of new apps.

It used to be that large businesses were the ones to produce and promote content, but now anyone with a social media account can have an audience of billions literally at their fingertips.

However, with great creativity comes great responsibility. Operating in the digital realm, today’s content creators are exposed to risks unique to their line of work. Every year cyber threats grow in frequency and severity, while copyright infringements, defamations and privacy violation allegations can be real risks. So how can creators move to safeguard their creative endeavors and protect themselves from potential liabilities?

Futureproofing content

A growing problem in today’s media industry is that from the first day content is created, the creator remains exposed to risks of infringement for as long as the content is available to consume. In other words, thanks to the internet, creators can face risk years after a piece of content is originally published – and that goes for if they created or distributed the content.

An occurrence-based policy solves this issue. With this kind of policy, cover remains in place indefinitely from the day of purchase for all content that’s produced in the given period, regardless of when a claim is filed. This gives creators the confidence and peace of mind to make their idea a reality, in full knowledge that they’re covered even if years pass and the piece of content becomes old news.  

Modern media cover

If you’re a podcaster, a film producer or anything in between, carrying a media policy with an occurrence-based claims trigger futureproofs content and protects against risks of infringement. 

With the ability to package cyber and general liability, CFC’s media occurrence product is the single-form solution that meets content creators’ needs. It offers limits up to $5 million for defense against third-party claims, so creatives can rest assured that their business is protected. 

Get a quotation by reaching out to media@cfc.com and learn more in our policy highlights and appetite brochure here